1 Oct 2020
We're launching our 'Squad Trips' with TXGB to connect local tourism suppliers with fans of the tournament
‘Squad Trips’ provides fans with a one-stop platform for their RLWC2021 official ticketing, accommodation and leisure needs
‘Squad Trips’ provides fans with a one-stop platform for their RLWC2021 official ticketing, accommodation and leisure needs. It will connect thousands of tourism suppliers from across RLWC2021 host towns, cities and surrounding areas, to the expected 750,000 fans attending matches during the tournament in October and November next year.
The digital platform supports all businesses across the tourism sector, celebrating the diversity of the industry by being accessible to businesses of all sizes, and aims to grow the value and volume of tourism in England.
Squad trips initially launched for Newcastle, the location of the tournament’s opening ceremony and match at St James’ Park, and Manchester, the location of the Women’s and Men’s double header at Old Trafford – where demand for overnight stays is expected to be high. More of the 18 host towns and cities, and further suppliers, will be added to ‘Squad Trips’ in the coming weeks.
‘Squad Trips’ shows live availability, pricing and content to fans, whilst providing suppliers with sales data to analyse trends, grow their business and access new markets and customers.
TXGB was launched in 2019 in partnership with VisitEngland, to address the fragmented tourism distribution landscape. It allows tourism businesses to broaden their distribution and allows distributors access to a wide range of bookable product. The collaboration with RLWC2021 is the first dedicated channel within TXGB for a large scale sports event.
Jonathan Neill, RLWC2021 Commercial Director said:
“Squad Trips provides an efficient and valuable platform to the thousands of fans wanting to attend matches at Rugby League World Cup 2021, whilst also supporting and celebrating the tourism sector in our host towns and cities.
“We want to play a part in the recovery of the sector moving forward, provide positive social impacts within our communities, and help drive tourism across England. With over 80% of RLWC2021 matches being played in the Northern Powerhouse, ‘Squad Trips’ will help drive value and volume across the country and create memorable experiences and engagement for our fans.”
James Berzins, TXGB Director said:
“We’re delighted to support RLWC2021 in their mission to maximise the impact that the tournament has on the local visitor economies, within each of the host destinations. This fits well with our purpose, to unlock the full potential of the tourism sector. “The “Squad Trips” channel will help suppliers generate business in the run up and during the tournament and it will also leave a lasting legacy of digitally enabled and distributed tourism products in the regions of England. “TXGB has provided the technical infrastructure to make this innovative approach to fan travel a reality, and we should also applaud the forward thinking of RLWC2021 and the hard work that the host regions are putting in to engage businesses.”
The ‘Squad Trips’ platform can be viewed via: rlwc2021.com/squadtrips. Fans who wish to purchase official match tickets, will also have to purchase at least one other accommodation or activities product on ‘Squad Trips’. Fans who have already secured their match tickets to RLWC2021 can also use the platform to book accommodation and activities.
Tourism suppliers interested in becoming part of ‘Squad Trips’ by offering their accommodation, activity or attraction to fans should contact firstname.lastname@example.org. There is no fee to join ‘Squad Trips’, with only commissions and booking fees payable.