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We're launching our ground-breaking sustainability charter and innovation academy programme

Our pledge to put social impact at the heart of the tournament was further underlined today by the announcement of a ground-breaking ‘Innovation Academy’ to benefit communities in the game’s heartlands.

26 Aug 2020

We're launching our ground-breaking sustainability charter and innovation academy programme

Our pledge to put social impact at the heart of the tournament was further underlined today by the announcement of a ground-breaking ‘Innovation Academy’ to benefit communities in the game’s heartlands.

Our pledge to put social impact at the heart of the tournament was further underlined today by the announcement of a ground-breaking ‘Innovation Academy’ to benefit communities in the game’s heartlands.

At the same time RLWC2021 also published an ambitious Sustainability Charter, which captures the tournament values of being bold & brave and authentic, while recognising the collective responsibility to create an impact, as well as carving a path for future tournaments to learn from this unique event. The charter will underpin the work undertaken by RLWC2021 on the road to the tournament in 2021 and become a constant point of reference for organisers.

Under three pillars – Environmental, Social and Economic - the strategy has been developed by RLWC2021 organisers, the Rugby Football League and external experts and stakeholders, such as host cities and towns, tournament venues as well as invaluable support from UK Sport.

This innovative consultation process has been supported by UK Sport and other sustainability consultancies that specialise in sport. RLWC2021 has also pledged a commitment to the United Nations Sports for Climate Action Framework, which aims to minimise sport’s impact on the environment.

The economic element of the RLWC2021’s Sustainability Charter will see the tournament seek to reduce waste where possible, make decisions to reduce the carbon footprint of the tournament as well as communicating best practice to stakeholders and fans. Economically the charter sets out for the tournament to employ local services where possible, partner with brands and suppliers who share similar sustainability values and align with host city and towns to amplify their sustainability plans through the tournament.

The central pillar of the Sustainability Charter is the social impact pledge and the RLWC2021 Innovation Academy is a perfect example of the tournament’s commitment to driving positive change and providing a social legacy.

The Innovation Academy is a triple layered programme that focusses on offering internships, placements and voluntary projects that are accessible to everyone. RLWC2021 will work with Community Integrated Care, the tournament’s Official University Partner Manchester Metropolitan University, and other academic organisations including University Academy 92 and Leeds Beckett University, to deliver these opportunities to a wide ranging and diverse group to ensure the tournament can serve as a meaningful and impactful professional experience.

The programme will provide opportunities for new talent to gain a hands-on experience in the lead up to - and during - this world-class global tournament. It will also offer a chance to develop skills in a unique working environment, either as part of on-going studies, as a first role following graduation, or as part of a career transition.

The programme will offer important roles with real responsibility and expectations to deliver to world class standards and is now open for expressions of interest. The applicants will benefit from ‘on the job’ learning and will be surrounded by experts working on this major sporting event.

Jon Dutton, the RLWC2021 Chief Executive said: 

“With the recent Covid-19 pandemic dominating worldwide headlines and business priorities, it would be easy to push sustainability to the back of our minds. However, if we do not keep sustainability high up on the agenda, the future will very soon be the present. Therefore, I strongly believe that our sustainability commitments cannot waver despite this new challenge.”
“Events are temporary and have, therefore, traditionally been inefficient in their very nature. With a greater collective sense of responsibility growing among businesses and event organisers, now is the time for us to put our hands up and commit to leaving a positive, responsible impact with our tournament.”

On the fantastic opportunity presented by the Innovation Academy, Jon Dutton added: 

“The Innovation Academy is another example of the promise we have made in regard to making a tangible and measurable impact on a social level.”
“It is a fantastic opportunity to develop experience and be part of a world class team delivering a global sporting event that will be watched by millions around the world.  We talk often of our values around inclusivity and accessibility and there is no better programme than the Innovation Academy to see those values in action.”

To learn more and express interest in being part of the Innovation Academy visit: rlwc2021.com/innovationacademy

For further information on the RLWC2021 Sustainability Charter please visit: rlwc2021.com/sustainability

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