31 Oct 2019
RLWC2021 Strengthens its squad with new recruits
Terri Lynam, Esther Crane, Barbara Hunter and Kait Ludwig join the team
Rugby League World Cup (RLWC2021) is delighted to confirm the addition of four new team members following the appointments of Terri Lynam, Esther Crane, B Hunter and Kait Ludwig. Additionally, Stephen Brown has been confirmed as Chief Operating Officer.
The Rugby League World Cup is coming to England in 2021, and the tournament’s organisers have ambitious objectives, dedicated to making RLWC2021 the most-digitally connected and inclusive sports event in 2021.
Terri Lynam joins the team as Head of Customer, as RLWC2021 looks set to deliver a world class customer experience. Terri has over 20 years marketing communications experience, has won multiple marketing awards, run her own consultancy business and over the last nine years has worked on large scale sporting events including the 2012 London Olympic and Paralympic Games, Rugby World Cup 2015, Commonwealth Games 2014 and 2018, and the 2017 UEFA Champions League Final.
Kait Ludwig has joined the team in the role of Customer Lead. Having grown up in rugby league loving Canberra, Kait has impressive experience in the sporting industry, working for the NRL giants, Canberra Raiders, as well as roles with Super League and the Rugby Football League (RFL) since moving from Australia in 2014.
With a proven track record of selling out major events and securing record-breaking attendances, Kait earnt well-deserved recognition when she featured in the 2019 Sports Industry Group’s NextGen programme, celebrating the top 30 sports professionals aged under 30 working in UK sport.
RLWC2021 has also added B Hunter to the team as its new Digital Lead. B has over ten years’ experience delivering digital projects, campaigns and content across the tourism, sports and arts sectors. With an impressive record for working in highly collaborative and multi-stakeholder environments, as well as experience in the sporting sector, B joins the team from British Cycling.
Completing the new line up, as of January 2020, is Esther Crane who will come on board in the role of Special Projects and Protocol Lead. After graduating from Leeds Carnegie in 2009 with a BA in Events Management, Esther spent six successful years at Asda, rising through the ranks to become a Senior Events Manager. With a passion for sport stemming from her time volunteering at the 2008 Commonwealth Games in India, Esther will bring her combined work experience and love for sport to the team.
Finally, Stephen Brown has become the permanent Chief Operating Officer having undertaken the role on an acting basis since the start of the year. Stephen has worked on the project since the early days assisting with the government funding agreement, bid to host the tournament and also led the selection of towns and cities. Previous to his work in Rugby League Stephen worked at The FA.
RLWC2021 Chief Executive, Jon Dutton, commented:
“We’re delighted to welcome Kait, B, Terri and Esther to the team alongside Stephen being made our permanent Chief Operating Officer. Not only do all of our new team members possess impressive credentials and experience, they also share the same values we all do at RLWC2021.
It is so important that the members of our team have a combination of experience, drive, and a passion for delivering what promises to be the biggest and best sporting event in 2021, and we are certain that the newest members to RLWC2021 fit that mold”.